Context:
Inspite of Cinthol Lime soap having been around for a while, brand Cinthol had never carried out any communication for it.
So, when the brief for a TVC came along, it came with a lot of expectations.
Lime being lime, the film had to revolve around freshness.
With lime soaps over the years having already done so much, we had to find a new way to say the same thing.
We all know the best way to wake someone up is by throwing a bucket of water on them. But why take the water to the person when it can be the other way around? The one true way to Wake Up Alive.
Agency: Creativeland Asia
Creative Chairman: Sajan Raj Kurup
Chief Creative Officer: Anu Joseph
Executive Creative Director(s): Tejas Ravindranath, Lishoy George
Copywriter: Mukul Soni
Art Director: Saurav Bannerjee
